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Why Apple Can Charge $19 for a Polishing Cloth


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Why Apple Can Charge $19 for a Polishing Cloth

By Kirk Miller When it comes to buying Apple gear, things are rarely cheap. But the tech giant has figured out an ideal price point for their smaller items like cables, wired earbuds and even screen cleaning cloths: $19. That’s the cost of 18 different items in the Wearables, Home and Accessories category of the Apple store, according to an investigation by the Wall Street Journal. While Apple itself wouldn’t comment, other industry experts think they know the reason for the unusual price point. “When you go below $20, those people don’t think twice about it, even if [the item] could be compet… このままもっと読む

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